Siam Paragon Thai: สยามพารากอน, Siam Paragon is a shopping mall in Bangkok, Thailand. It is one of the biggest shopping centers in Asia. Siam Paragon includes a wide range of specialty stores and restaurants as well as a multiplex movie theatre, Siam Ocean World aquarium, an exhibition hall, The Thai Art Gallery and also an opera concert hall. It also has a large bowling alley and karaoke centre.
Department store and retail shops
The Paragon Department Store comprises and the devoted retail shops sell luxury brand apparel, jewellery, electronics, musical instruments, audio equipment, sporting goods and exotic supercars, as well as a Kinokuniya, SE-ED Book Centerbook store. Some of the most renowned boutiques found in Siam Paragon include Gucci, Chanel, Balenciaga, Valentino, Kenzo, Hermès, Giorgio Armani, Jimmy Choo, Chloé, Dolce & Gabbana, Burberry, Salvatore Ferragamo, Cartier, Bally, Fendi, Zara, MNG, Versace, Louis Vuitton, Givenchy, Marc Jacobs, Emporio Armani, Hugo Boss, Prada, Ermenegildo Zegna, Swarovski, Coach, Shanghai Tang, Jim Thompson, Tod's, Mulberry, Kenzo, Escada, Emilio Pucci, Canali, Bvlgari, Paul Smith and many other upmarket brands. The car showrooms in Siam Paragon including Aston Martin, Bentley, Ferrari, Porsche, Jaguar, Lamborghini, Spyker, Lotus, Maserati, BMW, Hummer and MTM
Gourmet Market and food halls
The Gourmet Market is an internationally oriented grocery store on the ground level of the shopping center, it carries a vast selection of top imported competing brands and foodstuff items from various nations in Europe, Japan, Korea, and Malaysia, as well as quality exotic brands such as those from Sri Lanka. Domestic Thailand produced items carried often have different flavours or are speciality brands which are not usually stocked elsewhere in Thailand. The sheer number of unique items here is among the most diverse in Thailand, with many expatriot chefs creating their own local brands. The front half of the store is oriented to trial tasting of wide variety of items, and a fresh market with freshness and presentation not typical of Thai supermarkets. It is adjacent to a food court and bread shops area that has a wide range of restaurants and food stalls.
Foreign and foreign oriented restaurants
Siam Paragon has several restaurants and food outlets from other countries, including Tony Roma's, Häagen-Dazs, Swensen's Ice Cream, LeNotre, MOS Burger, Saint Etoile Bakery, Orvin and many others. Popular domestically run foreign oriented restaurants include Fuji Japanese, Kabuki Japanese Restaurant. Expatriot chef run and operated food outlets add an artistic and creative streak to the otherwise chain dominated scene of Thai malls outside of the Siam Station area.
Thai traditional art
There is a huge section of ultra chic Thai traditional arts stores carrying everything from tiny items to very expensive and highly decorative silk, ivory, and antiques, ostentatiously geared towards the extremely wealthy.
Royal Paragon Hall
The Royal Paragon Hall has a capacity for around 5,000 people and is suitable for concerts, conventions and special exhibitions.
Paragon Cineplex
The Paragon Cineplex comprises a 14-screen multiplex movie theatre, including smaller Ultra Screen cinemas with reclining seats and the Enigma members-only lounge, as well as an IMAX theatre and the Siam Pavalai, a 1,200-seat theatre suitable for theatrical and musical performances.
Leisure activities
A California Wow! fitness center is on the fourth level, while the 30-lane Blu-O Rhythm and Bowl and karaoke facility is on the sixth, adjacent to the Paragon Cineplex.
Edutainment Zone
Features the Music Campus for General Public (MCGP) the college of music, Mahidol University. Plus the Institution for language-learning, Berlitz.
Siam Ocean World
Inside Siam Paragon is Siam Ocean World, the largest aquarium in Southeast Asia where featuring marine animals which include; Penguins, Grey Nurse Sharks and Giant Spider Crabs etc. The aquarium also offers a "Dive with the Sharks programme" where visitors can scuba dive in the Open Ocean side by side with the sharks and rays. The aquarium also features "Sanyo 4D X-venture" a state of the art 4D Theatre.
